Our Services

Failure in business is not the opposite of success – it is a part of success.

As a business owner, entrepreneur or CEO, you will experience failure in your business.  The trick is to expect failure and be prepared to handle it as part of your growth strategy.

Hiring an experienced business coach can help you to minimize your failures.  A great business coach can help you limit the pitfalls you might run into by providing experience-based guidance and leadership.

Angela Lofton Moore
Business Growth Strategiest and Coach

“As your strategist and coach, it is my job to help you evaluate your current business, then coach you to strategically implement your vision of how large you want your business to grow .”


CEO Coaching - Workshops | Discussions | Strategies



A successful CEO must have a growth mindset. A CEO should be constantly learning and seeking out new opportunities for their company to grow and evolve. This requires a willingness to be open-minded, to experiment with new ideas, and to embrace change as a necessary part of growth and progress.

The mindset of a successful CEO is focused on results, willing to take calculated risks, able to lead and manage effectively, and constantly seeking opportunities for growth and improvement.



The vision of a CEO is a crucial element of a company’s success, as it provides direction, motivation, and a competitive advantage. It should clearly articulate the company’s purpose, strategy, and culture, and guide the organization towards its goals.

A CEO’s vision is typically focused on two key areas: the company’s purpose and its growth strategy. The purpose of the company is the reason it exists, and the CEO’s vision should be able to articulate this clearly. The strategy outlines the path the company will take to achieve its purpose, including its goals and the steps required to achieve them.



The importance of a CEO’s focus cannot be overstated, as it directly impacts the success of the company. A CEO’s focus is their ability to prioritize and concentrate on the most important tasks and goals for the organization.

A CEO’s focus can also have a significant impact on the company’s financial performance. By prioritizing the most important initiatives, the CEO can ensure that the company’s resources are being used effectively and efficiently. This can help to drive revenue growth, increase profitability, and create value for shareholders.



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Business structuring is a critical responsibility for a CEO, as it can have a significant impact on the company’s success. A well-structured business can help to ensure that the organization is efficient, effective, and able to adapt to changing market conditions. The CEO must ensure that the company is organized in a way that allows it to achieve its goals and meet the needs of its customers.  A well-structured business can also help to attract financial investors.

Overall, a CEO who is able to effectively structure their business can help to create a strong foundation for growth and success.



Strategic business growth planning is the most essential responsibility for the CEO, and it can have a significant impact on the success of the organization.

It is the CEO’s responsibility to ensure that the organization has a clear and actionable plan in place. By developing a strategic growth plan, the CEO can set the direction for the organization and identify opportunities for expansion and increased profitability. The plan should outline the company’s goals and objectives, as well as the strategies and tactics that will be used to achieve them. It should also take into account the competitive landscape, market trends, and the company’s strengths and weaknesses. With a well-developed strategic growth plan in place, the CEO can make informed decisions about resource allocation, investment, and risk management.



A CEO who understands budget numbers is better equipped to manage the company’s finances effectively and to make informed decisions that drive the company’s success.

Understanding budget numbers is crucial for a CEO, as it allows them to make informed decisions about the allocation of resources within the company. By having a clear understanding of the Budget, Profit & Loss and Balance Sheet, the CEO identifies areas where costs can be reduced or resources can be shifted to more strategic initiatives. This can help to improve the company’s profitability and efficiency. Additionally, understanding budget numbers can help the CEO to communicate effectively with investors, board members, and other stakeholders, as they can provide a clear and accurate picture of the company’s financial situation. By understanding the budget, the CEO can also set realistic financial goals and ensure that the company is on track to meet them.



The confidence of the CEO is an essential part of a company’s success. A CEO who exudes confidence can inspire trust and loyalty from employees, customers, and investors, and can create a sense of stability and direction within the organization.

A confident CEO is better equipped to make difficult decisions and to navigate through challenging times, as they are more likely to trust their own judgment and to take decisive action. Additionally, a CEO who is confident in their own abilities can inspire confidence in others and can help to create a culture of accountability and high performance within the organization.

Bottom line, the confidence of the CEO is an important factor in building a successful company, as it can help to inspire trust, direction, and a sense of purpose among all stakeholders.



Marketing and Branding are essential components of a company’s success, and the CEO plays a crucial role in shaping the company’s image and messaging. A CEO who is invested in branding and marketing can help to create a strong, recognizable brand that resonates with customers and sets the company apart from its competitors. By developing a clear brand identity and messaging strategy, the CEO can ensure that the company’s products and services are positioned effectively in the market.

The CEO’s focus on branding and marketing can have a significant impact on the company’s success, as it can help to create a strong market position, create a positive client experience and drive growth and profitability over the long term

Our Coaching Services


Business Coaching

  • Personalized attention and customized guidance based on individual needs and goals
  • Accountability and support to drive progress and achieve desired results
  • Constructive feedback to identify areas for improvement and optimize performance
  • Confidential and safe space to discuss challenges and concerns, leading to greater self-awareness and personal growth
  • Opportunity to gain insights and perspectives from an experienced professional who can provide objective and strategic advice.


  • Access to external expertise and experience, providing a fresh perspective and new ideas.
  • Assistance with strategic planning, including identifying growth opportunities, developing business plans, and creating actionable strategies.
  • Guidance on organizational structure, including optimizing processes and procedures, improving efficiency, and enhancing communication.
  • Help with change management, including navigating transitions and implementing new initiatives.
  • Assistance with risk management, including identifying potential risks and developing plans to mitigate them.

Coaching Sessions

  • Exposure to diverse perspectives and experiences from other CEOs in the group.
  • Opportunity to share challenges and solutions in a safe and confidential space.
  • Support and accountability from a community of peers who understand the unique challenges of leading a company.
  • Access to a network of trusted professionals and resources to help address specific needs or opportunities.
  • Opportunity for personal and professional growth through feedback and shared learning.

What Our Clients Are Saying

"I signed up for Angela Lofton Moore’s 2nd Act business Builder’s cohort in June 2021 after hearing her speak on a local radio show. She was mature, knowledgeable, personable and encouraging. I was looking for a business coach and was hungry for guidance on how to make it my business idea happen. Over the course of the 8 week cohort Angela touched on every aspect to give my business structure, taught me how to define my mission and vision statements, walked me through building a formal business plan, and filed all the appropriate paperwork with the secretary of state and also the IRS. She taught us to move diligently and intentionally in the direction of our entrepreneurial goals and to be patient with ourselves. Most importantly Angela coached us on the CEO mindset. This piece of the puzzle is so important. I was blown away by her ability to steer our class towards being more knowledgeable business owners. Angela is the guru for all things entrepreneur related, nonprofit, marketing, small business, tech and networking. I so enjoyed learning from Angela that I became her administrative assistant in February 2022 and am currently still on her team. She is a joy & I would recommend her services to anyone in need of a fantastic business coach." - Tisa J.
“Working with ALM Business Institute and Angela as my business coach has been one of the best decisions I've made for my career. She has a remarkable ability to quickly assess my strengths and weaknesses, and tailor her coaching to my individual needs. With her guidance, I have been able to develop a clear vision for my business as a fiction writer and create a roadmap to achieve my goals. Her expertise and encouragement have been invaluable to me, and I highly recommend her to anyone looking to take their business to the next level. – Valerie S.”
"Angela has been an absolute game-changer for my business. As a coach, she brings a wealth of knowledge and experience that has helped me to navigate complex challenges with ease. Her support and guidance have been instrumental in the growth of my business, and I am incredibly grateful for her help. If you're looking for a top-notch business coach, look no further than Angela. – James W."
"Working with Angela has been an incredible experience. She has an uncanny ability to ask the right questions and help me think through complex business issues in a way that is both productive and thought-provoking. Her coaching has enabled me to make significant progress in my business, and I am excited about the future thanks to her support and guidance. – Jenny G."
"Angela is simply the best business coach out there. Her expertise, professionalism, and genuine passion for helping her clients succeed make her stand out from the crowd. With her guidance, I have been able to achieve my business goals faster than I ever thought possible. Her budgeting course helped me understand the financial parts of my business, allowing me to feel more in control than ever before. I would highly recommend her to anyone looking to take their business to the next level. – Veronica J."
"I cannot say enough good things about Angela as a business coach. She has an incredible knack for identifying the root cause of challenges and coming up with practical solutions to overcome them. Her approach is both analytical and empathetic, which has helped me to see my business from multiple perspectives. Thanks to her guidance, I have been able to make significant progress towards my goals and am excited about the future of my business. – Jackie R. ."